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Analysis of the different marketing strategies of Pepsi Cola in the markets of India and the U.S.A.
Štěrbová, Kateřina ; Cook, Gina (advisor) ; Halík, Jaroslav (referee)
The goal of the thesis is to compare marketing strategy of the company PepsiCo in home market and in a foreign market. The home market, the USA, represents the developed market. For a contrast, the emerging market of developing country, India, has been chosen. The marketing strategies are compared on the theoretical basis. Theory of marketing strategy is used for identification of the most important marketing aspects that influence internationalization of a company. Identified marketing aspects are examined at the US and India market. In conclusion, the comparison proves that marketing strategy of PepsiCo is adapted to the specifics of a market according to the approach think global, act local.
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Marketingová strategie společnosti PepsiCo
Ploem, Matthias ; Průša, Přemysl (advisor) ; Puelinckx, Michiel (referee)
The comparison of PepsiCos marketing strategy in the United States of America to the one applied in the Czech Republic is being analyzed in order to provide an answer to the following question: is PepsiCo as strong in the Czech Republic as in the United States of America? In a first part, critical terms related to marketing and brand will be explained, to provide the readers with a deeper understanding related to these terms. The second part provides an analysis of PepsiCos position in the US market as well as the Czech one. To improve PepsiCos market position and marketing strategy, recommendations are provided in a final part.
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Comparative analysis of organizational architecture of czech and foreign multinational companies (on the example of companies Coca Cola, Pepsi Cola and Kofola)
Jurka, Petr ; Malý, Milan (advisor) ; Theodor, Michal (referee)
The thesis explains the theoretical concepts of multinational corporation, organization, different types of organizational structures and indicators used for the analysis of organizational structures. In the practical part, the author describes the structure of Coca Cola, PepsiCo and Kofola, analyzes the selected indicators for individual companies and also focuses on similar and different features of the organizational structures of these companies. In conclusion, the author establishes the general conclusions and recommendations for companies that want to expand into foreign markets, or already doing business in these markets and are considering a change in organizational structure. Organizational structure of analyzed multinational companies may pose an inspiration for them.
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